Senior-Level Marketing and Sponsorship Strategy. Fractional by Design.
Independent strategic counsel helping brands make smarter marketing and partnership decisions.
30 years of experience. Fractional horsepower. Concierge-level service.
Amplify Your Brand
216 Consulting Group provides senior-level marketing and sponsorship counsel built on 30 years of experience across brands, agencies and sports properties. We serve as an independent, flexible extension of your team - bringing strategy, objectivity and hands-on support to help brands make smarter investments, maximize partnerships and drive measurable business outcomes.
How We Do It
Brand
Strategy
Opportunity
Evaluation
Partnership
Negotiation
Sponsorship
Strategy
Activation
Strategy
Portfolio
Optimization
Research &
Measurement
Fractional
Advisory
Blue Chip Experience
Over the course of a 30-year career, founder Ken Cohn has advised leading brands across industries including health & wellness, consumer packaged goods, financial services, automotive, technology, e-commerce and more. That experience spans the brand, agency and property sides of the business, along with work across nearly every major U.S. sports platform - providing 216 with a unique perspective on how to build partnerships that deliver for brands.
216 Also Prepares College Athletes for What's Next.
98% of NCAA student-athletes “go pro in something other than sports. We are built for you, the 98%.
Fact
Most student-athletes are not prepared for the post college career journey.
Why?
Often, due to time demands, it’s only as you reach your upper-class years, or graduate, that you're able to focus on career planning.
That's where we come in.
Parents. This is for you.
After deploying countless time, energy, and considerable financial resources towards securing your child's college athletic dream, the time is now to focus on what's next, your son or daughter's post student-athlete future.
Our Approach
216 aligns with you, offering a depth of service options, wherever you happen to be in your career planning journey.
Personality Assessment
We want to understand what makes you who you are? What drives you? What makes you ... you?
Skills and Interests Analysis
Let's talk about your unique skills and interests, built on the athletic field and in the classroom.
Career Fit Exploration
It's test time, one that will help us begin to pinpoint potential occupations that could best fit ... you.
Profile Development
Let's roll up our sleeves, together, and start building your personal career profile / tool box.
Networking and Job Search
Interview Preparation
Opportunity Analysis
NIL
Consulting
Together, the networking and outreach begins, along with initial steps in your job exploration.
Now it's getting real. Time to prepare for your upcoming interviews. 216 is here to guide you!
Congrats on your offer! 216 will lend valuable insights on how best to evaluate and negotiate.
We offer our experience to help you optimize and maximize Name Image Likeness opportunities.
Know Your Numbers
7%
of 8M high school athletes become NCAA student-athletes
2.7%
1.3%
of high school baseball players go on to play Division 1 college baseball
of high school girls volleyball players go on to play Division 1 college volleyball
About Us
216 Consulting Group was founded by Ken Cohn, a senior marketing and sponsorship executive with 30 years of experience across the brand, agency and sports property landscape.
​
Throughout his career, Ken has advised leading companies and organizations on marketing strategy, sponsorship development, partnership evaluation and negotiation, activation, research and measurement.
216 was built to provide clients with an alternative to the traditional agency model: experienced, independent counsel; direct senior-level involvement; flexible fractional support; and concierge-level service tailored to each client's needs.
Testimonials
"We couldn't have gotten to where we're at without your help."
Let's Talk
​Whether you're evaluating a new sponsorship, optimizing an existing partnership portfolio or looking for senior-level strategic support, we'd welcome the conversation.
Email: kencohn216@outlook.com
Text or Call: 203.610.0509
